LeClairRyan

In the case of LeClairRyan vs. traditional law firms, the strategy was twofold: differentiate and elevate. Working in affiliation with brand-strategy consulting firm UPTONGROUP, Fultz + Associates helped lead LeClairRyan through a rigorous positioning process. We designed their new graphic identity, developed brand standards and will continue to provide the firm with short-term and long-term marketing solutions.

Logos

Web Sites


Print Ads

Packaging


Collateral

Television


Brand Standards

Long Form Video